Traditionally, LinkedIn was the domain of corporate execs and job seekers. But times have changed! Nowadays, more and more people are joining LinkedIn for a variety of reasons.  

It’s not just for job hunting anymore—users are using LinkedIn to showcase their portfolio, network with industry peers, scout for team members, or keep connections updated on their day-to-day. The rise of the LinkedIn influencers is also upon us, with some people calling it the new Facebook! 

So, whether you’re a recent graduate embarking on your job search journey or a seasoned professional looking to expand your horizons, here are our top reasons why you need to join LinkedIn today! 

Unlock the Potential of LinkedIn’s Job Board 

LinkedIn offers some of the most powerful job search tools available! You can find opportunities using keywords and location, and it goes beyond typical job boards by allowing you to track specific companies and stay updated on new job openings in your industry.  

You can also be sneaky about it. If you’re connected with co-workers and managers, turn on your “I’m interested” button, which will let recruiters and potential employers know you’re open to hearing about without alerting your current employer.  

Fun fact–with LinkedIn Premium, you gain enhanced access to job openings, including the ability to message recruiters and hiring managers directly. You can also see how you stack up against other applicants and get immediate salary insights. While LinkedIn Premium offers a free trial for the first month, it’s optional if you prefer not to pay the $29.99 monthly fee. 

The Ultimate Personal Branding Tool 

Have you ever heard the phrase, “Dress for the job you want, not the job you have”? The same thing applies to LinkedIn: design your profile for the clients and jobs you want, not just the ones you already have. 

Your LinkedIn profile is your digital resume and personal brand ambassador. A well-crafted profile with a professional headshot, engaging summary, and detailed work experience can significantly enhance your credibility. Make sure to use keywords relevant to your industry to help you appear in searches!  

By actively engaging with content and sharing your insights, you can further build your personal brand and establish yourself in your industry. Need some tips in the lead up? We’ve got you covered, read more here! 

Network, network, network! 

Expanding your network can feel like a daunting task, but it can be worth it!  

With more than 15 million Australians users, the platform allows you to connect with colleagues, mentors, and industry leaders, facilitating meaningful professional relationships. 

Whether you’re looking to reconnect with old acquaintances or shape new connections, LinkedIn’s vast network is a treasure trove of opportunities.  

Try attending webinars from industry leaders, following LinkedIn pages and groups, and engaging more with your existing network’s content. These are your tickets to boosting visibility and widening your reach in ways that feels authentic and true to you.  

You may never know; someone could wind up recommending your company or dropping your name for a prospective role! 

Embracing New Paths to Employment 

Ever wondered about the hidden job market? Many employees, though not actively job searching, would still consider the right offer. Meanwhile, a significant number of companies are actively searching LinkedIn for talent, hinting that potential hires might be headhunted or referred.   

Being referred by a friend or family member is highly effective since their endorsement carries weight with hiring managers. However, what if you lack connections at the companies you want to work for? Start networking!  

Or better yet, let them come to you! LinkedIn is the social network to be on when it comes to getting discovered for a new professional opportunity, so make it easier for them to discover and reach out to you for relevant job opportunities.  

Mentorship and Guidance Opportunities 

A mentor can profoundly impact your career, offering new perspectives on challenges and guiding you through difficult phases. By leveraging LinkedIn’s extensive network, you can connect with experienced professionals who are willing to share their knowledge and support your growth.  

Picture this: you’re eyeing a career shift to a completely new industry. A mentor can act as your personal GPS, show you the best routes to take, and the detours to avoid along the way. 

You can discover hidden career gems you never knew existed, dodge errors and mistakes, and turn setbacks into stepping stones for growth. Plus, there’s the added bonus of expanding your network, creating your career roadmap, and seeing your work and career through fresh eyes. 

Leveraging LinkedIn for Research 

LinkedIn is your secret weapon – use it to amplify your research! Scout out companies, industries, and professions that you’re eager to learn more about, have an upcoming interview with, or want to work with. 

Companies tend to showcase up-to-date company information, news, and staff profiles on their LinkedIn pages. So, pay attention to their posts and updates to gain a sense of their latest projects, company news, and overall culture. Explore the profiles of employees, especially those in roles like the one you’re applying for, to see their career paths and skills.  

Understanding a company’s culture through their LinkedIn presence is essential for informed decision-making. After all, a sneak peek into their culture can make all the difference in your decision-making process! 

Maximise LinkedIn Group Benefits  

LinkedIn Groups are powerful hubs for professional growth and networking. By actively participating in discussions, you can expand your network, gain insights, and uncover career opportunities! Whether you’re an expert or new to the field, these groups offer a platform for connection and learning.  

Remember, the benefits extend beyond your profile, impacting your professional life with new opportunities, connections, and knowledge. So, join the conversation, share, expand your network, and watch your job search efforts flourish!

A Great Way to Be Found on Google 

If you apply to a job anywhere, there is an 70% chance they will Google your name. And guess what? Your LinkedIn profile is likely to be one of the first results they see.  

Consistency is key for a professional presence on LinkedIn.  

So, use a high-quality, professional headshot, or add a compelling headline! Build a strong rapport with your connections by commenting on and sharing relevant content. Activate the “Open to Work” feature on your profile so recruiters know you are actively seeking job opportunities!  

Lifelong Learning with LinkedIn 

It’s like having a personal tutor available 24/7, offering courses that help you stay ahead in your career. Whether you’re exploring new technologies, developing leadership skills, or diving into industry-specific knowledge, there’s something for everyone!

Plus, LinkedIn isn’t just a platform for job hunting—it’s a playground for continuous learning and personal growth. From career tips to job exploration and skill-building, LinkedIn offers everything you need to level up your professional journey. 

As we are on the topic, perfect time to immersed yourself in LinkedIn Learning: Mastering LinkedIn for Beginners” course! Why not tap into your potential on LinkedIn and elevate your professional profile? 

LinkedIn isn’t just another social media platform–it’s a gateway to a world of professional opportunities. By designing your profile for the career you aspire to, you can unveil new possibilities and propel your career forward. So why wait? Take the first step towards unlocking your full potential by creating or updating your LinkedIn profile today. Your future self will thank you for it. 

If you are interested in learning more about leveraging LinkedIn to enhance your professional profile or are actively seeking a new role, please contact our team today.